Marketing Resources
AdAge.com
Online Edition is the best place to get free up-to-the-minute advertising, marketing and media news, unique perspectives and searchable access to archived print edition articles.
http://www.adage.com/
Advanced Marketing Consultants
After clicking on "Marketing Solutions" just click on the marketing topic under "inside" to view information concerning various marketing topics.
http://www.marketingprinciples.com/
American Marketing Association
The American Marketing Association Website offers a wide array of newly expanded information including research, case studies, and best practices in marketing.
http://www.ama.org/
ARAMARK, Inc
The world's largest managed services company. Learn about its people, services, and partnership.
http://www.aramark.com/
Careers in Marketing
This site is designed to help you find a rewarding and interesting job in the world of marketing. You will find some of the best info on the 'net on careers in fields like retailing, product management and market research. You will also find links to quite a few other site links, firm listings and recommended books.
http://careers-in-marketing.com/
Chief Marketer
Marketing (A Primedia Property) - industry insights and information to identify, win and retain customers. Links to magazines and websites for in-depth information about their franchise properties and the markets they serve.
http://marketingclick.com/
Coca-Cola Website
Take a look at one of the world's most recognized brands. Under Coca-cola Worldwide, you can see how the company is meeting the demands of local tastes and cultures with nearly 400 brands in over 200 countries.
http://www.coke.com/
Commerce.com
The Site for Internet Commerce
http://commerce.com/
Education Index
Education Index: Marketing Resources
http://www.educationindex.com/market/
GiveToGet Marketing
GiveToGet Marketing (Direct Marketing) - direct marketing ideas, tips, tutorials, case studies and articles for growing your home based business or traditional small business. The direct marketing ideas are perfect for services or products, retail stores, office-based, home-based or Internet-based businesses.
http://givetogetmarketing.com/
Great Ideas for Teaching Marketing
Great Ideas for Teaching Marketing - hundreds of marketing project ideas, submitted by instructors, under various topics in marketing.
http://academic.cengage.com/
Marketing and Sales Jobs
Marketing and Sales Jobs Nationwide
http://www.nationjob.com/marketing
Marketing From Laura Schneider
Marketing From Laura Schneider (Your Guide to Marketing). Extensive information about Marketing to include tips on how to start your on business with strategies about marketing and advertising. This Website also contains a section about "Marketing Careers".
http://marketing.about.com/
Marketing Know-How from Professionals and Professors
Marketing FAQ's (frequently asked questions) answered by people who work in marketing every day. The categories include: Advertising, Branding & Positioning, Email Strategy, Consumer Behavior, Marketing Communication, Marketing Channels, Pricing, Product, Research Methods, Business Plans, Marketing Metrics, and Marketing Resources
http://www.marketingprofs.com/
Marketing Resource Center
The Marketing Resource Center (Concept Marketing Group, Inc.) This Articles Library contains links to hundreds of articles on both traditional and Internet marketing strategies and techniques. It is a comprehensive collection of tips and winning strategies in marketing. Successful business professionals write each article.
http://www.marketingsource.com/index.php?v=ebooks_articles
Marketing Teacher
This site contains resources for marketing learners, teachers and professionals. Most of the contents of this website are free.
http://marketingteacher.com/
Marketing Virtual Library
The Marketing Virtual Library contains information on various marketing topics such as Legal issues in marketing, Careers in marketing, Marketing research sources, International marketing, Leading marketing publication sites, Selling & Sales mgmt, Retailing, Marketing strategies, E-commerce, and the "how-to's" of marketing.
http://www.knowthis.com/
Nielsen Websites
This website will link you to ACNielsen (world's largest marketing information company), Nielsen Entertainment (marketing information concerning the global entertainment industry), Nielsen Media Research (world's leading provider of television audience measurement and related services), and Nielsen/Net Ratings (global standard for Internet audience measurement and analysis).
http://www.nielsen.com/
Packaging Digest
Many articles and much information about marketing (specifically packaging and labeling). The Resource Center in particular has great articles.
http://www.packagingdigest.com/
Small Business Administration
United States Small Business Administration: Starting Your Own Business: Marketing. The site covers many marketing topics, as well as, defining many marketing terms. This site has helpful tips for entrepreneurs to attract and retain a growing base of satisfied customers.
http://www.sbaonline.sba.gov/starting_business/marketing/basics.htm
SRI Consulting Business Intelligence
Access a fun way to learn about marketing, psycho-graphic segmentation by taking the free VALS (Values and Life Styles) Survey consisting of attitude statements and four demographic questions. In only seconds, you will see a description of your VALS type. You will also be presented with options for exploring the kinds of media, products, and services your segment prefers
http://www.sric-bi.com/
Survey.Net
Survey.Net - your source for dynamic and up-to-date information, opinions and demographics from the Net Community. Participate in on-line surveys where you can instantly see the compiled results.
http://www.survey.net/
The Direct Marketing Educational Foundation
Direct marketing is broadly defined, in media terms, as any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order (direct order), a request for further information (lead generation), and/or a visit to a store or other place of business for purchase of a specific product(s) or service(s) (traffic generation). Direct Marketing Educational Foundation (DMEF) is a nonprofit educational foundation established in the mid-1960's by the Direct Marketing Association. The mission is to:- Increase and improve the teaching of direct and interactive marketing at colleges and universities - Attract new talent to the field- Provide career guidance and information - Bring the excitement of our industry to the classroom. Educational programs and services include seminars and conferences, hands-on learning opportunities, and resources for both students and professors. The Foundation also sponsors the Journal of Interactive Marketing.
http://www.the-dma.org/dmef/
Wal-Mart, Inc
Learn more about the world's largest retailer.
http://wal-mart.com/
